Urban Oasis Wellness is a wellness studio located in the heart of New York City, which wanted its brand to feel like a calming retreat from the energy of the city around it. To bring this vision to life, we created a serene brand identity and refined visual elements designed to reflect the peaceful, calming experience they offer their clients. We paired the brand with a custom website designed to feel like a digital escape while allowing clients to easily explore offerings and book classes with ease.