A sage green business card with the logo for Urban Oasis Wellness, designed by Evelle Creative, is resting on light-green-colored fabric.

Urban Oasis Wellness

Urban Oasis Wellness is a wellness studio located in the heart of New York City, which wanted its brand to feel like a calming retreat from the energy of the city around it. To bring this vision to life, we created a serene brand identity and refined visual elements designed to reflect the peaceful, calming experience they offer their clients. We paired the brand with a custom website designed to feel like a digital escape while allowing clients to easily explore offerings and book classes with ease.

PROJECT SCOPE

○ Brand Strategy
○ Color Palette
○ Typography
○ Brand Identity Design
○ Website Strategy
○ Website Design

A laptop on a wooden floor next to a dark wood table, displaying a website for Urban Oasis Wellness that was designed by Evelle Creative, has black and white images and text about nourishing your soul in the city.
A woman with long, light brown hair in a beige sports bra and ribbed brown pants holding a rolled yoga mat against a plain white background. Overtop the image is a circular logo with the letters "U" and "O" for Urban Oasis Wellness.
Logo for Urban Oasis Wellness, designed by Evelle Creative is displayed in a cursive font on a muted green background.
Smartphone on beige leather surface displaying an advertisement for guided meditation classes, with a black and white image of a person in meditation and a caption detailing class information and price.
A sign with the circular logo for Urban Oasis Wellness hangs on a brick wall beneath green foliage.