A woman with long hair squatting on a sandy beach near the water, with rocks and a cliff in the background, during sunset. The words "drift and dune" are overlayed on the image.

Drift and Dune

Drift & Dune is a beachside-inspired boutique clothing brand that wanted its brand to capture the relaxed, sun-kissed feeling of a day by the ocean. To bring this vision to life, we created a textured and minimal brand identity paired with a soft, coastal color palette. The result is a brand that feels warm, effortless, and reminiscent of the kind of boutique you’d wander into after a long afternoon at the beach.

PROJECT SCOPE

○ Brand Strategy
○ Color Palette
○ Typography
○ Brand Identity Design

A beige fabric background with a white tag attached by a string, featuring the words 'drift and dune' written in cursive.
Logo with the text 'drift and dune' and a small icon resembling a seashell.
Close-up of a fabric label with the text 'drift and dune MEDIUM' stitched onto beige textured fabric.
A white tote bag hanging on a wooden ladder, with the words 'drift and dune' printed on it, positioned next to a wooden shelf with folded denim jeans.
A light blue awning with white cursive text reading "drift and dune" over a storefront.
A woman with long, wavy hair wearing glasses, looking down, during sunset at the beach.