The storefront of Chroma Salon in Naples, Florida, featuring a light blue trim and a large window with the salon's name and address.

Chroma Salon Naples

Corina, owner of Chroma Salon in Naples, Florida, was in the process of elevating her brand as she began serving a more high-end clientele. She wanted her visuals to reflect the refined, coastal atmosphere of her salon. We created a coastal-inspired brand identity designed to feel both polished and inviting… positioning Chroma Salon with a brand that reflects the elevated experience she provides her clients.

PROJECT SCOPE

○ Brand Strategy
○ Color Palette
○ Typography
○ Brand Identity Design
○ Brand Guidelines
○ Brand Launch

Text overlaying a sandy beach background that reads 'Chroma Salon' in elegant white font.
Business card partially buried in white sand.
Blue background with white text that reads 'Chroma Salon, Naples, FL'.
Black and white photo of a woman with long hair blowing across her face, with the text 'Chroma Salon' overlaid.
A laptop on a white sofa displaying a website for Chroma Salon with a seaside background and the text "Sun. Sand. Hair.".
Two wooden combs with 'CHROMA SALON' engraved on them, placed on white fabric.
A woman with long hair at the beach, wearing a brown top, standing in the water near the shore with buildings in the background during sunset.

I now feel like my logo finally represents my new brand.

“I would absolutely recommend her. She gives you enough time to review her work and gets back to you in a timely manner. I had an idea of what I wanted, but didn’t know how to execute it. I can now expect my logo to give my business more of the vibe and clientele that it represents, in addition to more views on my profile and website.”

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